Branding x advertising = growth

Sarah Archer, Marketing Executive | 27.05.15

In partnership with Millward Brown and The Partners, we have launched a global research report, ‘The Brand Growth Matrix’, which proves the positive relationship between brand value growth and brand proposition and identity.

The report draws on ten years of ‘BrandZ’ valuation data (collected between 2006 – 2015), combined with 3 million global consumer opinions, and shows that a strong brand proposition and identity give substantial financial value to a company.

For more information, visit

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