We build brands that
don’t stand still

Brands have never had to work harder to stand out and get noticed. The ability to adapt and evolve is essential to sustaining relevance.

At Lambie-Nairn we believe strong brands are fluid, dynamic properties that evolve and develop over time. They are formed and shaped by their interactions with the world, continuously modifying themselves in response to the environment in which they exist. Constantly listening, responding and on occasion they may provoke.

 

We have been creating dynamic brands all over the world for over 40 years, that have reshaped categories and have stood the test of time.

Our dynamic brands balance consistency with flexibility – they start trends, shake things up and raise the bar creatively. It’s no surprise the world’s top brands are known for these compelling traits.

A complete range of
services for your brand

Brand Management

Brand Strategy

  • Brand Positioning
  • Brand Architecture
  • Research Management
  • Naming

Brand Design

  • Brand Identity
  • Logo Design
  • Package Design
  • Design Application

Brand Activation

  • Film and Animation
  • Audio Branding
  • Concept Implementation
  • Brand Experience
Who’s managing
your brand?

Brands are living entities. And, the best ones can evolve yet stay true to their roots. But this takes skill, understanding and insight, and for large global brands with diverse stakeholders, it can be challenging.

Our unique brand management programme, Brand Optimisation™ addresses these challenges and gives businesses the tools to significantly grow their brand value. We’re skilled at working closely with clients to unite fragmented businesses around a common strategy and approach, and educate teams on long-term brand development.

Brand Optimisation™ goes beyond education – a big part of our programme is focused on inspiring fresh thinking and creativity.

We’re always on hand to help and add value, whilst our tried and tested brand management systems keep the process on track and focused on building your brand.

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We’ve proven the
value of branding

Working in partnership with research agency Millward Brown and the world’s largest brand equity database BrandZ, we created a Brand Value Matrix, the world’s first financially quantified analysis to prove how branding drives growth in brand value.

Looking at a decade of BrandZ valuation data alongside Millward Brown’s consumer opinion of the same brands, we proved that investment in branding generates a greater return in brand value when compared to or used alongside advertising.

This data has been valuable in helping brand owners plan and manage their brand-building work more effectively, drive superior brand value and significantly enhance their marketing ROI.

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We are globally recognised for the quality and effectiveness of our work